Stationery: Mitsubishi 380

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Mitsubishi 380
Manufacturer
Mitsubishi Motors Australia
Parent company
Mitsubishi Motors
Production
20052008
Assembly
Clovelly Park, South Australia, Australia
Predecessor
Mitsubishi Magna/Verada
Class
Mid-size car
Body style(s)
4-door sedan
Layout
FF layout
Platform
Mitsubishi PS platform
Engine(s)
3.8L 6G75 V6
Transmission(s)
5-speed manual5-speed automatic
Wheelbase
2750mm (108.3in)
Length
4837mm (190.4in)4855mm (191.1in)
Width
1840mm (72.4in)
Height
1480mm (58.3in)
Curb weight
1625kg (3583lb)1670kg (3682lb)
Related
Mitsubishi Galant
The Mitsubishi 380 is a mid-size car that was produced by Mitsubishi Motors Australia (MMAL) between 2005 and 2008. It was the successor to the Mitsubishi Magna/Verada line of vehicles first introduced in 1985. The company spent over AU$600 million developing and producing the car, which is heavily based on the ninth generation Mitsubishi Galant designed in the United States.[1] The 380 continued the MMAL tradition of producing front-wheel drive sedans for the Australian market, and along with the Toyota Aurion, competed against the rear-wheel drive Ford Falcon and Holden Commodore vehicles.
Even before the car's launch, the 380 was stigmatised as the "make or break" model for MMAL.[2] After a slow sales start, the line-up was updated with the Series II on April 28, 2006, with the entry level model receiving price discount of nearly 20%.[3] To generate further interest in the car, a Series III revision came on July 29, 2007 with mainly cosmetic changes.[4] These updates failed to lift sales, and with production still unprofitable MMAL ceased manufacture of the 380 in March 2008.
Contents
1 History of development
1.1 Design
1.2 Engineering
2 Specification levels
3 Sales, reception and the final curtain on Australian production
3.1 Annual production and sales
4 Notes
5 References
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History of development
The development of the DB series Mitsubishi 380 began in 2002, when company executives in Japan gave approval to MMAL to commence work on two closely related vehicles. The first of which was a right-hand drive variant of the ninth generation Mitsubishi Galant, designated the codename PS41. This was to be the replacement for the Magna and Verada. The second, which was planned to be launched in 2007 was a long-wheelbase version known internally as PS41L to be produced in both left- and right-hand drive configurations.[5] However, as Mitsubishi's financial woes worsened, and DaimlerChrysler pulled-out of the DaimlerChrysler-Mitsubishi alliance, PS41L was abandoned in 2004 and the likelihood of PS41 making it into production looked doubtful. Company research conducted in mid-2004 revealed that 84percent of Australians (roughly four out of every five) believed that Mitsubishi would cease production in Australia. To reinstate consumer confidence in the brand, before the launch of the 380, a series of television commercials began airing in December 2004.[6] Centralised around Mitsubishi Australia鎶� then CEO Tom Phillips, the advertisements promoted the introduction of an industry-first five-year/130,000kilometre warranty. Mitsubishi reworked a slogan from former Chrysler chairman Lee Iacocca, concluding their commercials with the tagline, "if you can find a better-built, better-backed car anywhere, then buy it".[7]

Original front-end styling of the base 380 also shared by the LS and LX models.
In total, AU$600million was spent on developing the 380, including $250million on upgrading the Adelaide production facility to manufacture the vehicle.[8] This included the installation of a new body press, casting the body sides from an individual piece of steel. This has the effect of producing a 0.7millimetre (0.03in) size differentiation from body-to-body, compared to the industry standard of 1.0 to 1.5millimetres (0.040.06in) in 2005.[9]
Design
From the very beginning of the project, Mitsubishi had always intended that the PS41 would be set apart from the North American Galant in terms of exterior styling. The problem was that PS41 had to share the same basic foundation and the side profile was to remain for the most part unchanged. A revamp of the Clovelly Park facility allowed for the use of more robust bodies. The consequence of this is the tooling required to produce the panels. This gave MMAL the opportunity to make several low key variances to the design. These came in the from of larger front guards, a revised bonnet, new headlamps as well as grilles and bumpers.[10]
The front-end of the PS41 was originally penned by Mitsubishi's design chief, Olivier Boulay. Boulay was also responsible for the 2003 Magna/Verada facelift, but this update...(and so on)