Stationery: Lenth?ric, Inc.

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(Redirected from Lentheric, Inc.)
Lenthic, Inc. is a manufacturer of perfumes, cosmetics, toilet preparations,[1] hair spray, and shampoo.[2]
Corporate history
The name of the company was taken from Guillaume Lenthic, a French distiller and dispenser of rare perfumes in late 19th century France. He operated a small salon in the Rue St. Honore in Paris, France, beginning in 1875.[3] The firm incorporated in 1924. Lenthic became a subsidiary of Squibb, and was 90% controlled by the parent company in January 1942.[1]
In 1947 Lenthic, Inc., experienced a decline in earnings due to higher wages, advertising expenses, and vast returns of merchandise from retail stores, which trimmed inventories.[4] In 1951 the company hoped to increase sales by introducing a new line of makeup called Sheer Beauty. It sold for less than $5. The firm also reduced the price of Debo deodorant from $1.35 to $1.00. This was accomplished by making the product in a plastic squeeze bottle rather than a glass bottle with atomizer.[5]
Squibb had manufacturing plants in Brooklyn, New York and Brunswick, New Jersey in July 1952. It controlled the Squibb Building at Fifth Avenue and 58th Street in New York City. Squibb was acquired by the Olin Mathieson Chemical Corporation in the late summer of 1952.[6] Helene Curtis Industries, Inc., of Chicago, Illinois acquired the Lentheric, Inc., division of the Olin Mathieson Chemical Corporation in October 1956.[2]
In 1990, Old Bond Street, 88.5% owned by Wasserstein Perella & Co., purchased Lenthic and Yardley from SmithKline Beecham.[7] In 1998, Old Bond Street collapsed and Lenthic was sold to Shaneel Enterprises Ltd.
External links
Corporate website
References
^ a b urely Gossip, Wall Street Journal, 7 January 1942, pg. 15.
^ a b elene Curtis Acquisition, Wall Street Journal, 12 October, 1956, pg. 6.
^ isplay Ad 94 No Title, Wall Street Journal, 7 December 1954, pg. 17.
^ breast of the Market, Wall Street Journal, 11 October 1947, pg. 7.
^ erfume and Powder Purveyors, Introduce Novelties, Wall Street Journal, 24 August 1951, pg. 1.
^ usiness Milestones, Wall Street Journal, 11 July 1952, pg. 6.
^ nvestor Group acquires SmithKline-Yardley,Lentheric from GlaxoSmithKline PLC through a leveraged buyout, Thomson Financial Mergers & Acquisitions, 7 July 1990.
Categories: Companies based in New York | Cosmetics companies of the United States | History of cosmetics | Companies established in 1942
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