UTZ Certified

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UTZ CERTIFIED Good Inside
Type
Non-profit organization
Founded
Amsterdam, Netherlands (2002)
Headquarters
Amsterdam, Netherlands
Key people
Frank Pronk, Executive Director
Industry
Product certification, Sustainability
Employees
24 on the Buyer side and 12 on the Producer side of the market(2008)
UTZ CERTIFIED is an industry-led coffee certification program launched in 2002 which claims to be the largest coffee certifier in the world.[1][2] Formerly is was known as Utz Kapeh. On the 7th of March, 2007, the Utz Kapeh Foundation officially changed its name and logo to UTZ CERTIFIED 'Good Inside'.[3] UTZ CERTIFIED is a foundation for the world-wide implementation of a baseline standard for responsible coffee growing and sourcing. UTZ-certified cooperatives, estate farms and producer groups comply with the UTZ CERTIFIED Code of Conduct. This Code is an internationally recognized set of criteria for professional coffee growing, which includes socially and environmentally appropriate coffee growing practices, and efficient farm management.
UTZ CERTIFIED Good Inside coffee is traceable from grower to roaster; they operate a track-and-trace system, showing the buyers of UTZ-certified coffee exactly where their coffee comes from. Some coffee brands and retailers also provide their customers with this transparency through on-line coffee tracers. UTZ-certified coffee is sold in more than 20 consuming countries like Netherlands, Belgium, France, UK, Scandinavia, Switzerland, Japan, US and Canada. UTZ CERTIFIED coffee producers are located in Latin America, Asia and Africa.
The UTZ CERTIFIED Good Inside program has sometimes been dubbed "Fairtrade lite" by several academics and news articles[4]. It has most notably been criticized by Oxford University professor Alex Nicholls for providing "greenwashing" cover for transnational corporations, therefore offering companies such as Sara Lee and Douwe Egberts a cheap way to tap in the ethical consumer market.[5]. Some contentious issues include the certification system's weak environmental and social standards, lack of prefinancing standards, of minimum guaranteed prices.[6][7]
However, the UTZ CERTIFIED Good Inside Program has in practice proven to improve producers' practices and quality of life. An example showing the impact of the program on people's living is the recent study conducted by Marc Pfitzer and Ramya Krishnaswamy from the John F. Kennedy School of Government at the Harvard University. It is about creating economic opportunities in the (food and) beverage sector. Marc Pfitzer and Ramya Krishnaswamy examine the impact of different projects of big companies in different countries, e.g. Danone, Coca-Cola etc. The project of ECOM in Honduras in cooperation with UTZ CERTIFIED addresses the high unemployment rates in the country combined with poor agricultural techniques. The results of the project are summarized as follows: "The partnership has brought three main benefits to coffee communities: it has improved skill levels, raised income levels, and reduced the harmful effects of coffee farming on the environment" (Pfitzer, Krishnaswamy 2007: The role of the Food and Beverage Sector in Creating Economic Opportunities, p. 34). With the permission of the authors the report was put online before the official publication. You can find it here
Contents
1 Code of Conduct
2 Summary of the Code of Conduct
3 Certification
4 Pricing
5 Traceability
6 UTZ NEXT
6.1 Good Inside Cocoa Program
6.2 Palm Oil
7 Criticism
8 External links
9 References
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Code of Conduct
The UTZ certification program is based on the UTZ CERTIFIED Code of Conduct: a set of social and environmental criteria for responsible coffee growing practices and efficient farm management. Coffee producers who are UTZ-certified comply with this code.
Origins of the Code
The UTZ CERTIFIED Code of Conduct was originally based on the EUREPGAP Protocol for Fruits and Vegetables. That Protocol was developed by leading European retailers and provides assurance of food safety and appropriate growing practices in fruits and vegetables. UTZ CERTIFIED translated the EUREPGAP Protocol to the specific conditions of coffee production in 1997. Criteria from ILO(International Labor Organization) Conventions have also been added. The result is the UTZ CERTIFIED Code of Conduct: an internationally accepted code for responsible coffee production.
Benchmarking
The UTZ CERTIFIED Code of Conduct includes elements such as standards for record-keeping, minimized and documented use of agrochemicals for crop protection, protection of labor rights and access to health care and education for employees and their families. It is officially benchmarked against EurepGAP's coffee code, and contains 100% of the...(and so on)

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